AI Automation
n8n pipelines, Claude agents, custom integrations. Removes the manual work your team should not be doing. Documented and handed over so the system keeps running when we leave.
Strategic technology architecture
for operators who need systems that hold.
Independent practice. Three to five engagements at a time, the same lead on every call. Five disciplines — AI, cybersecurity, custom development, brand, and growth. We work in EN, ES, and DE across LATAM, the United States, and Europe.
Five disciplines. One firm.
No account managers between you and the lead.
Cybersecurity
Vulnerability assessments, hardening, SOC 2 readiness. We tell you where you are exposed before someone less polite does.
Custom Development
Web apps, internal tools, CRM and ERP integrations. Next.js, Supabase, Postgres. Built lean. No proprietary lock-in, no maintenance trap.
Brand Strategy
Identity, positioning, naming, voice. The work that decides whether the systems you're about to build will sell. We do the positioning before we touch the funnel.
Growth Marketing
Paid media, SEO, conversion, lifecycle. Turns positioning into pipeline. Region-aware: LATAM organic-first, USA and EMEA paid-led — same engineer designs both.
Ten engagements.
Anonymised by industry. Outcomes are real.
HOSPITALITY · MULTI-PROPERTY
Month-end close cut from eleven days to two.
A five-property operator was closing the books by hand across three notebooks and two spreadsheets. We migrated accounting, intake and reconciliation into Postgres with a custom Apps Script UI. Three-hundred-thousand-peso contract, three phases, currently in production across all properties.
REGULATORY COMPLIANCE
Thirty-eight manual report queries, automated.
A federally-supervised SMB was running compliance reporting by spreadsheet. We shipped a bilingual dashboard pulling against the same data sources their auditors use, with shadow-launched ad campaigns covering two-hundred-plus assets in parallel.
CONSTRUCTION · OWNER-OPERATOR
Weekly board prep: six hours to forty minutes.
The director was burning a Sunday on board-deck assembly. We built a Director Cockpit on top of their existing site reporting. Same data, same decisions, ten times less time spent on the slide ritual.
MUSIC EDUCATION · K-12
WhatsApp activation agent now lives in production.
Parent inquiries arrived on WhatsApp and died there. We built an agent on Meta's Business API that qualifies, schedules a demo, and hands off to the academy director. Conversion from first message to enrolled student moved decisively.
HOSPITALITY SAAS · PRODUCT
HOXTEL — the engagement we kept being asked to repeat.
After the fifth boutique hospitality build we stopped scoping bespoke and shipped a product. PMS, finance with CFDI, guest comms on WhatsApp, AI weekly owner brief. Currently in pilot with a Puebla hostel. Q3 2026 cohort opens once the second customer is live.
LEGAL · SMALL FIRM
Case-research platform spec'd and built in nine weeks.
A small law firm wanted to stop billing junior associates to grep their own case archive. We built a RAG layer over their corpus with bilingual citations and a structured query interface. Phase 1 shipped on the original estimate.
TOURISM · STATE BOARD
Mobile passport-stamp app shipped in twenty-three days.
A state tourism initiative needed a guest-facing companion app fast. We shipped phase one — geo-stamps, itinerary skeleton, multi-language — in three working weeks. AI-generated itineraries staged for phase two.
FEDERAL GOVERNMENT TECH
Pitch architecture for a peso-denominated federal initiative.
A federal-level technology proposal needed structuring for a deputy and an agency review. We delivered the executive document, three financing models, and the supporting research pack. Currently in evaluation.
INTERNAL SAAS · FINANCE
Roughly nine hours of bookkeeping returned, per month, per client.
An expense tracker built on Sheets-in-the-client's-own-Drive plus Supabase. The client owns the spreadsheet, we own the application layer. Dogfooded internally before any external customer touched it.
HEALTHCARE · PRIVATE PRACTICE
Case-zero concierge platform for a fourteen-hundred-doctor channel.
A coloproctologist with a deep referral network became our case zero — free for twelve months in exchange for the right to refine the product and resell into the association. Stack designed in four phases. Currently in foundation.
We don't sell retainers.
We solve specific problems
and hand you back the keys.
— Operating principle, since 2019
By the numbers.
0
Vulnerabilities
closed
closed
0 %
Ops hours
returned to teams
returned to teams
0 %
Faster lead
response time
response time
0 – 5
Concurrent
engagements max
engagements max
Where the practice operates.
Industries
- E-commerce & Retail
- Financial Services
- Real Estate & PropTech
- Hospitality, Events & SMB
- Professional Services
- Industrial & Manufacturing
Technologies
- n8n · Make · Zapier
- Claude · OpenAI · LLM pipelines
- PostgreSQL · Supabase · Airtable
- Next.js · Vercel · web apps
- Security assessments · SOC 2
- CRM · ERP · POS integrations
Regions
- LATAM — México & regional
- USA — coast to coast
- EMEA — Ireland · UK · Benelux
- DACH — Germany · Austria · Swiss
Engagements delivered remotely. Documentation in English or Spanish on request.
Three steps. No ambiguity.
One structured intake.
We map your operations and find the exact point of leakage — before we propose anything.
Direct access to the lead.
No account managers, no handoffs. The engineer you meet on call one is the one who designs and ships the work.
You own it.
Full documentation, clean handover, zero lock-in. The system runs without us.
Before we propose anything, we assess.
Four minutes. Six questions about how money and time move through your business. You leave with a written diagnostic. We leave with what we need to be useful — or to tell you we are not the right firm.
Book a strategy call.
Thirty minutes. The lead engineer who would design and ship the work is on the call. No account managers, no pitch deck.
If we are not the right firm for what you need, we say so on call one — before you book a second.
— Axel Linares · Founding principal